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ACAP

StrategyPsychology, Applied. Applied psychology serves as an anchor of thought and understanding, grounding students in any endeavour they undertake. This strategy for the Australian College of Applied Psychology highlights the core benefits of a psychology foundation, showcasing how it equips students with critical thinking skills and a strong understanding of human behaviour.

DirectionA course in psychology can open doors to real-world possibilities. The ACAP identity is communicated through a strong visual system featuring bold headlines that encourage curiosity and calls to action. The logo symbolises a foundation upon which students can build their future careers. By highlighting the broad applicability of psychology and using relatable language, the identity connects with students, inspiring them to pursue diverse career paths. 
ScopeIdentity
Campaign
Digital
Signage
Stationery
Guidelines

Work

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