Beevo is an Australian company that helps businesses simplify utility management. Their new identity was built around the insight “We Love What You Hate,” visualised using a simple smile and frown as the core of the logotype and as a recurring visual device across communications. Reinterpreting the original rebrand, the art direction was revised to focus on portraits of everyday business owners, paired with bold problem-and-solution messaging within a clean, recognisable layout system and a pared-back colour palette.