TH

Circle

StrategySimple. Functional. Beautiful. The strategy behind Circle Furniture revolves around three core principles: simplicity, functionality, and beauty. These principles guide the brand’s approach to furniture design and its identity, aiming to create a distinctive and practical visual language.

DirectionThe visual identity for Circle is rooted in the pure geometry of the circle, acting as both a symbol and a guiding design principle. This foundational shape build the grid system to form a consistent, minimalist brand expression, allowing the brand to communicate its values through clean lines and simplicity. The brand's principles extend to its art direction and photography, where each visual composition is thoughtfully curated to reflect the minimalist aesthetic and the brand's commitment to simple, functional and beautiful design.
ScopeStrategy 
Identity
Writing
Tagline
Art Direction
Catalogue
Campaign
Digital
Stationery
Guidelines

Work

Next