Circle is a furniture design company that is guided by the principle that good design should be simple, functional, and beautiful. These values shape both its office furniture and brand identity. Rooted in the pure geometry of the circle, the visual identity uses this foundational form as both symbol and system, informing a minimalist grid that creates a consistent, practical brand expression. The same principles extend to art direction and photography, where carefully curated compositions reflect Circle’s commitment to clean lines and functional design.