TH

Distillery Botanica

StrategyGarden Grown Gin. Philip Moore leveraged his extensive experience as a trained horticulturist and herbalist in his distilling process when he founded Distillery Botanica and began crafting gin. The strategy focused on highlighting Moore's unique background and the garden-grown nature of his gin.

DirectionThe visual identity, packaging, and digital design are subtly influenced by horticultural and herbalist aesthetics. The bottle design echoes the timeless appeal of old apothecary bottles, while the brand's icon—a murraya botanical—sits elegantly above the typography of the wordmark. Philip Moore’s signature adds authenticity and prestige. Together, these elements establish a strong sense of heritage, with the packaging, digital presence, and advertising evoking the distinct Australian origins of the ingredients used to distill his garden-grown gin.
ScopeIdentity
Packaging
Digital
Stationery
Guidelines

Work