Distillery Botanica celebrates garden-grown gin crafted by founder Philip Moore, who draws on his background as a horticulturist and herbalist to inform the distilling process. The strategy highlights this unique expertise and the provenance of the ingredients, expressed through a visual identity, packaging, and digital presence influenced by botanical and herbalist traditions. Inspired by classic apothecary bottles, the design features a murraya botanical icon and Moore’s signature, establishing a sense of heritage and authenticity while evoking the distinctly Australian origins of its ‘garden grown gin’.