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Programmed

StrategyThe Power of a Job Done Right. Programmed is a leading provider of staffing, facility management, and maintenance services. They needed a brand refresh to regain their market share and align all their brand touchpoints and collateral into a cohesive visual system. This included reworking their brand architecture and redesigning all their sub-identities. The strategy was a direct call to action for individuals who take pride in their work to consider joining Programmed.

DirectionA visual cue of power, represented by the forward-turning triangles of the logo, was used as the main graphic device for Programmed's new identity, bringing them to the forefront of the design. The brand was stripped back to a green palette to evoke positive change through colour. The visual language of precision and structure played an important role in highlighting the professional qualities of the group, thus creating an eye-catching and distinctive brand that conveys their new strategy of 'The Power of a Job Well Done'.
ScopeArchitecture
Identity
Sub-identities
Writing
Website
Livery
Stationery
Guidelines

Work

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