Programmed is a leading provider of staffing, facility management, and maintenance services that refreshed its brand to regain market share and unify its touchpoints under a cohesive visual system. The rebrand included restructuring the brand architecture, redesigning sub-identities, and introducing a strategy positioned as a call to action for people who take pride in a job done right. The new identity centres on the forward-turning triangles of the logo as a symbol of power and progress, supported by a refined green palette and structured visual language that conveys confidence, professionalism, and the brand promise of ‘The Power of a Job Done Right’.