Rest Super set out to simplify superannuation
for a new generation of workers. Guided by the ambition to make super simple, the brand was updated with a logotype featuring a subtle heart, an ownable green palette, new member photography, and a modular, widget-based design system with AI-generated assets for daily communications. Through workshops and collaboration with partner agencies and the Rest in-house design studio, the new identity streamlines internal design while delivering simpler, more engaging experiences for members.