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Rest Super

StrategyMake Super Simple. The problem with super funds is that they can be complex, hard to navigate, and difficult to understand. The challenge was to 'make super simple' for the new generation of young workers. The idea of 'simplicity' drove the design direction for this rebrand of the Australian superannuation fund Rest, serving as a guiding principle throughout the entire development process.

DirectionThe new logo, featuring a subtle heart, places members at the core of the Rest brand experience. The colour palette was simplified to green, allowing Rest to own that colour in category, and a modular 'widget'-based design system was developed, incorporating AI prompting to help the internal team create daily communication imagery. Through workshops with Rest’s partner agencies and inhouse design studio, the new simplified design system was realised for use, making the process of communication design super simple for Rest’s team and members alike.

ScopeIdentity 
Prompt
Engineering
Art Direction
Workshops
Digital
Collateral
Stationery
Guidelines

Work

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