Urbanlife Group

StrategyThe Best Is Yet To Come. Urbanlife offers a vibrant and modern living experience for those over 55, redefining city living with luxury skyscraper residences. By collaborating with industry leaders in design, architecture, hospitality, customer service, technology, and healthcare, Urbanlife creates a living experience that shows the 'best is yet to come'.

DirectionUrbanlife's brand identity reflects their ambitious vision, with a crafted 'U' motif featuring architectural qualities as the foundation of its sophisticated, timeless visual language. Inspired by the angles of the skyscrapers housing their luxury retirement homes, every touchpoint was made to feel precise, showcasing their commitment to quality and enhancing the experience for future residents.

ScopeIdentity
Motion
Website
Collateral
Iconography
Guidelines

Urbanlife Group

Work

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