TH

Wizit

StrategyOpen Up Life’s Possibilities. Wizit Pay is a PAYG fintech company based in Australia. It needed a rebrand to re-establish itself in the crowded PAYG market. We renamed the brand from 'Wizpay' to 'Wizit', instantly transforming it into a call-to-action-based brand name with the straightforward tagline: 'See It, Like It, Wizit.' This line became the overarching construct for the brand's new visual & verbal identity.

DirectionDeveloping a copy-driven brand identity, the wordmark highlights the word 'it', subtly representing a person holding their purchase. The combination of copy, imagery, and graphics mirrors the structure of the tagline: 'See It, Like It, Wizit.' The new identity was applied across all brand platforms, including digital, app, and animations. The dynamic nature of the design system reinforces the tagline’s simple steps, emphasising that the brand can quickly get you what you want. All you have to do is see it, like it — Wizit.
ScopeNaming
Identity
Tagline
Writing
Art Direction
Website
Guidelines

Work

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