Wizit is an Australian PAYG fintech. Renamed from Wizpay to Wizit, the call-to-action brand is anchored by the tagline ‘See it. Like it. Wizit’, forming a copy-driven visual and verbal identity. The wordmark highlights “it”, symbolic of a person holding their purchase, while imagery and graphics echo the tagline’s steps. Across print, digital, and app, the design system shows how quickly people can get what they want with Wizit.