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Screen Australia

StrategyCelebrating Australian Stories. Screen Australia is the government body supporting the Australian screen industry, promoting creativity, innovation, and commercial sustainability. The 'Celebrating Australian Stories' strategy was developed with the emotional insight that 'the stories that stay with you' are the most impactful, tapping into the lasting emotions evoked by great Australian film & TV.

DirectionThe visual identity of Screen Australia reflects the diverse emotions viewers experience when engaging with Australian screen content. The design system captures feelings ranging from joy to contemplation, visually embodying the emotional depth of Australian storytelling. This dynamic approach strengthens communications with a robust system that highlights content and messaging, connecting with audiences and emphasising the significance of Australian screen culture. This identity was originally designed in 2012 and has been refreshed here.
ScopeIdentity
Writing
Website
Stationery
Guidelines

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